Worked collaboratively with Marketing to determine strategy and execution for telling the story of the Black Housing Journey. Returned to implement solutions (coming soon).
Worked with Marketing, Business, and Lender partners to discover successful mortgage loan stories and tell real stories of lenders and borrowers. Written case studies complete; videos to come soon.
Designed and developed a website (including copy) for this once chart-topping podcast that detailed each episode of Gilmore Girls from the perspective of one veteran fan and one newbie.
Adjusted an agency-provided design to meet brand standards and worked with a designer to implement interactivity in a new web portal for the digital mortgage solutions team.
Reviewed agency work for brand compliance and used existing work to create a new brand style maintained consistently throughout a large paid campaign.
Developed a full marketing campaign (including social, like this) in less than six weeks. Created all design and copy; worked directly with media agency and in-house Marketing to determine strategy.
Designed cover art and logo for NAFCU's new podcast.
Developed strategy and design for the new, interactive site explaining the future of digital mortgage. Revisited during Covid as eMortgage exploded.